A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.
A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.
A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.
A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.
A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.
Client
Migros iMpuls
Client Year Agency
Migros iMpuls 2017 IBM iX Berlin
Client Year
Migros iMpuls 2017
Year
2017
Year
2017
Year
2017
Agency
IBM iX Berlin
Agency
IBM iX Berlin
The health and fitness market is growing rapidly and, as such, is also a strategically important business sector for the Swiss retailer Migros. The digital sub brand, iMpuls, groups the entire spectrum of Migros’ health offerings and therefore strengthens Migros’ presence in the Swiss health sector. Together with my team, I designed this health and lifestyle platform from scratch.
Holistic health approach
iMpuls encompasses Migros’ entire healthcare range, connecting all relevant service offerings in one place and offering information about nutrition, fitness, relaxation and medicine.
Holistic health approach
iMpuls encompasses Migros’ entire healthcare range, connecting all relevant service offerings in one place and offering information about nutrition, fitness, relaxation and medicine.
Over 100 modules
The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.
Over 100 modules
The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.
Over 100 modules
The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.
Over 100 modules
The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.
Branded micro-Interactions
In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.
Branded micro-Interactions
In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.
Branded micro-Interactions
In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.
Branded micro-Interactions
In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.
Branded micro-Interactions
In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.
Custom icons
To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.
Custom icons
To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.
Custom icons
To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.
Custom icons
To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.
Custom illustrations
To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.
Custom illustrations
To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.
Custom illustrations
To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.
Custom illustrations
To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.
Custom illustrations
To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.
Multiple page templates
Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.
Multiple page templates
Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.
Multiple page templates
Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.
Multiple page templates
Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.
Multiple page templates
Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.
Interactive tools
To encourage the user in living a healthy life, iMpuls uses three interactive tools to calculate the body mass index, the daily calorie requirement and daily calorie consumption. These tools connect to the digital health coach, iMpuls Coach.
Interactive tools
To encourage the user in living a healthy life, iMpuls uses three interactive tools to calculate the body mass index, the daily calorie requirement and daily calorie consumption. These tools connect to the digital health coach, iMpuls Coach.
Thanks for visiting!
Please note: On all projects, my role was primary UI/UX Designer. If you have any questions about the workflow, challenges or insights about this project, please get in touch.
Thanks for visiting!
Please note: On all projects, my role was primary UI/UX Designer. If you have any questions about the workflow, challenges or insights about this project, please get in touch.
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