As a design & business leader, I solve problems for humans through technology and collaboration.

Hi, Iβ€˜m Antonia, a design and business leader based in πŸ‡¦πŸ‡Ή Graz, Austria. With my team and customers across Europe, I build impactful apps & services. In the last decade, working in πŸ‡©πŸ‡ͺ Berlin and πŸ‡¬πŸ‡§ London, I have seized the opportunity to do a variety of creative work. From film production to editorial design. I eventually decided to set my focus on all things digital and increase my impact from "just" design to solving core business problems. 

Key skills

  • Building impactful apps & services that drive businesses growth and delight users
  • Growing and developing a high-performing team in a remote-first environment
  • Fostering radical collaboration and facilitating people with different perspectives towards an agreement
  • Enabling and highlighting great work, being equally generous with kind, constructive feedback
  • I have an infectious energy and excitement for what I do and can spark it in others
  • My background as a designer enables me to tell engaging stories, also visually. I write & speak publicly
QuotesA2
QuotesB2
QuotesG2
QuotesD2
QuotesE2

Professional certifications

  • Business Innovation β€” IDEO U, 2022, 3 months: Building and validating business ideas, creating a successful strategy
  • Strategic Business Thinking β€” Second Wave Dive, 2022, 4 months: Business, strategy, storytelling, OKRs
  • Enterprise Design Thinking Co-Creator β€” IBM, 2018, Advanced Design Thinking facilitation skills
  • Design Sprint Bootcamp β€” AJ&Smart, 2018, Design Sprint facilitation skills
  • IBM Agile Achiever β€” IBM, 2019, advanced agile knowledge and experience, mentoring teams
  • Be Equal Ally β€” IBM, 2019,  DE&I learning, volunteering & advocacy
  • Swift Practitioner β€” 2021: Technical facilitation skills for app modernization projects

My values

Curiously embracing the unknown

In technology, constant change is certain. It’s what excites me most about my work. I like to put my mind toward new challenges and pick up new skills at record speed. I get energy out of driving sustainable change through small iterations.

Collaboration makes the best work

We can only solve the real toughies when we collaborate. As a design thinker and facilitator, I enable great ideas through co-creation. Working on eye-level, fostering psychological safety and a candid feedback culture.

Working at the heart of technology

Having worked at the heart of tech for almost a decade now, I know of the power of software. And I know how to teach people to design and build software in an evidence-based, lean and agile way. I particularly embrace working with engineers and have learnt a great deal from them over time.

Creative playfulness & a good story

I like to create fun stuff. I love when people get excited about a digital product I’ve designed, or when my illustrations make people smile. I’m re-discovering the value of good stories, as they package life lessons in a way you literally soak in and never forget.

Optimism and ambition

My drive and optimism make me dream of a bright future and get me out of bed every day. I rest, I play and I recharge, but I never give up. For the big decisions in life, I’m lucky to have a handful of people that I can consult, if in doubt. Family, friends and colleagues who I consider integral to my path.

Be the change...

I believe in sustainable and equitable profitability. As a designer & leader, I will always seek to empathise and look for paths with a positive impact on the team, the business, users, and society at large.

To me, working internationally and getting to know new, inspiring people enriches both my work and my personal life. So go on, drop me a line.

Work Experience

Design Manager & Delivery Lead
VMware Tanzu Labs
London, UK & Graz, Austria
July 2021 – June 2024
Senior Product Designer
VMware Tanzu Labs
London, UK
Jan 2020 – June 2021
Art Director Digital
IBM iX
Berlin, Germany
May 2017 – Dec 2019

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Media Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Trainee Film Production
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Education

BA, Information Design
Specialising in interaction design
University of Applied Sciences
Graz, Austria
Oct 2010 – Jan 2014

Work Experience

Art Director Digital
IBM iX
Berlin, Germany
May 2017 – today

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Editorial Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Production Assistant Trainee
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Β© Antonia Horvath, 2023